Levis Summer Essentials

Tasked with shifting consumer perceptions that Levi’s denim is uncomfortable in hot weather while promoting the Summer Essentials "Chasing the Sun" series, with the goal to increase sales and expand the brand’s offerings beyond jeans in a tropical climate.

The four-city activation featured customisations, sweet treats,
and style sessions with renowned stylists, along with a vibrant finale in Bangkok, including performances by the boy band BUS. This approach not only reshaped perceptions but also generated significant media content.

Client: Levis APAC