Bytedance - Culture Buddy Rebranding

To craft an engaging set of key visuals for the Culture Buddy department, our goal is to ignite viewer interest and encourage active participation. We envision modernizing its presentation with a trendy and forward-thinking aesthetic, aimed at capturing the attention of the younger generation. This department plays a crucial role in cultivating a supportive environment for all ByteDancers within the company.
Our approach diverges from the traditional corporate ByteDance format, opting instead for a dynamic and innovative style.

Client: Bytedance